Rauh Welt Begriff
Rauh Welt Begriff – 911 Heaven
If you like Porsche’s, wide arches and the Japanese car tuning scene you may have heard of Rauh Welt Begriff. Rauh Welt have been providing the antidote for the German stagnation that is the design of the 911 since the early 2000s. If you put Rauh Welt Begriff in google translate it comes out as Rough Conceptual World (not sure if that’s right though) as it’s supposed to be Rough World Lifestyle. The name Rauh Welt comes from an old school group of street drifters of which, Nakai-San, the founder/owner of Rauh Welt was a member. He started off in a AE86 like a lot of the original street drifters, but his styling soon came into it’s own with the aggressive kit, matte paint and wide arches for which he would later become globally renowned.
He started working on Porsches in the late 90s and became fascinated by them. A few years later Rauh Welt was born and from it have come some of the most awe inspiring modified cars the world has ever seen. Without doubt the Porsche 930, which are the base model for a lot of Rauh Welts creations are (in my opinion) the most fortunate of cars ever to be modified, receiving the kind of obsessive attention that is common in many Japanese sub cultures and the kind of passion that can often only be found in the land of the rising sun. People are constantly complaining about Porsche 911s looking the same for the last 50 years, and being boring in terms of design whilst their mechanicals/dynamics continue to improve keeping it near the top of the performance car pile, but I don’t really mind, as RWB are there to save the day.
Personally Rauh Welt are one of my favourite designers/tuners in the world today, for me they are an inspiration and Nakai-San is a pioneer, a true asset to the global tuning community. His personal approach, to interview potential customers, getting to know them, only building one car per customer, choosing the colour and naming the car (after becoming familiar with the future owners goals and personality) is the kind of thing you don’t hear about too often. Can’t wait to see what’s next, a GC8 Impreza maybe!!
Here are a few vids and links for you to enjoy.
You may have seen this one…
I’ll be surprised if you’ve seen this one…
or this one…
Got to mention photographer Dino Dalle Carbonare, who seems to be the man in the know when it comes to RWB (& Just Jap cars in general, helps that he’s based in Japan I suppose). We don’t know the man but we do know we wouldn’t have half the coverage of RWB without him, so a special thanks to him as well.